1) My name is William. I have strong interpersonal skills, and a strong business evaluation ability. I would like to run my own business, or work in an environment where I have strong incentive to perform well like in a sales job. I would like to eventually have drivers run my service so that I don't have to.
2) I'm offering a taxi service specifically to libraries so that people could always get to a library without any concerns about parking. At most big universities, parking at libraries is limited. For a flat monthly fee, people could guarantee a ride to and from the library.
3) I'm offering it to students but more importantly I am offering it to students who need a ride due to lack of car or lack of parking. I think there are many students that would fit this category, especially at universities that have limited parking for students so they can't keep cars with them.
4) Students should value this because they would finally be able to get a ride to and from their places without worrying about parking. Stressed students really would appreciate not worrying about parking.
5) I would charge a flat rate, which nobody else does. The assumption is that people would be use the service heavily, or sparingly. They would offset one another.
I believe that these elements tie together very well. It's my belief that all of these things have common strengths and appeals that will help them mesh together in the mind of the consumer. I think my pricing platform may not be my strength necessarily, and that is dangerous because it's really the only thing I have going for me here.
Feedback memo:
1) My idea is costly to implement.
2) People wouldn't inherently trust my service.
3) Lack of consideration of my target audience.
4) Pricing that isn't competitive.
5) Free services available.
I believe these ideas can be addressed by introducing a duration use discount and a pricing platform low enough to bring the people who often use free services.
Hi William, having a source of transportation to and from the library could be beneficial to many students. I think price would be a major factor to consider for the potential customer that would use this service. What is the price range or flat fee that you are considering? Another important thing to consider is the times that the service is running from. For example would the service run after 10 PM? What the service run on the weekend? I think these are also important aspects of your business that customers would want to consider before deciding to use your service. Check out my concept here: http://buschuf.blogspot.com/2016/03/idea-napkin-no-2.html
ReplyDeleteWilliam,
ReplyDeleteI can speak to your incredible interpersonal skills and potential to succeed in a sales job, but i'm not sure this is it. I think you may be better suited elsewhere. Your idea is great and well thought out but it also is being done by many other people. I am glad you are good looking because this idea isn't going to feed the babies. I'm proud of your effort though Willy. I wrote my idea about a healthy late night food option because sometime, as you know, I get sick of the late night taco bell runs with you. You should read my blog post here: http://katieaustintx.blogspot.com/2016/03/idea-napkin-no-2.html
Hello William!
ReplyDeleteI think that this is a very true problem, as well as a good idea. The one major flaw that first came to mind in reading your blog was that most, if not all major Universities have free public transportation such as UF with the RTS bus system. I just cannot seem to find a reason why I would not just hop on the bus for free versus paying and waiting on something that is similar to Uber. I believe your idea would be much more marketable if you broadened your target market to make it compete with Uber for a convenient and cheaper alternative to the traditional taxi. I hope my thoughts were of value to you, and I would like to say that this is a very good idea that could definitely be further developed! If youd like to check out my blog, it is below:
http://derekfoster321.blogspot.com/2016/03/week-9-idea-napkin-no-2.html
William, I think this idea has promise, but considering the free transportation provided to students already, I wonder how many people would take the initiative to pay an additional fee for a public transportation service. I do see where you're coming from though, many bus routes stop running at certain hours, and I personally have had issues with getting a ride from place to place on campus. Good job, and feel free to check out my post here, http://jessjohns1.blogspot.com/2016/03/idea-napkin-no-2.html
ReplyDelete