1) I think what is next is some sort of way that people could drive and get discounts on their services or perhaps traveling to and from places on campus other than library. Perhaps different pricing models where you can be guaranteed pickup in a certain timeframe.
3) I think based on my existing market, the next move for me is going to be to learn how to further capitalize on the market I already have. I need to create different price points for people who are trying to work with different time frames concerning arrival or departure times.
I think this will allow me to grow my existing market into more of a luxury product. I don't necessarily believe that the service I have will create great avenues of growth. The growth may be in building a scope of services that can cater to any individuals needs.
New market:
1) I think a new realm of the industry could be offering bulk contracts to employees at universities. In this way, we could offer regular scheduled shuttle services to and from congested areas on campus and we could help universities get their important employees to work in a timely and convenient manner. The big sell here would be that this daily transport would be an expensive luxury service for this who were higher up at the university. This future target audience would be small, but we would be able to charge a large fee which would allow us to risk reaching only a handful of individuals.
2) People in this market would be able o offer their employees an incredibly convenient service to make the university or position a more appealing idea.
3)
You did a great job on this project and worked hard on getting your interviews. You also did a great job on reacting to the project and understanding what this project means to you and how you can grow your company and what is next for your company.
ReplyDeleteHey William! All of the people in your interviews look really cool, good selection. Even though it was probably tough on expanding your idea to a different market you did a good job persevering and reacting to what your different demographics had to say and implementing that into your business idea. I wish you the best of luck in this endeavor!! You should 100% check out my blog at this link:
ReplyDeletehttp://rmathisonent3003.blogspot.com
Hi William!
ReplyDeleteI found this assignment to be pretty difficult. Coming up with a new market to target definitely is not easy. I think there might be a better market you can target just because it's really risky to have the success of your business rely on such a small market. I'm not sure if there's many employees that would be willing to pay for this expensive luxury, but if there is, then best of luck!
Great post!