1) I was surprised to hear just how driven we are by demographics. I always thought the research would be based on many other things, but it would appear that it was all solely based on demographics for a long time.
2) It's confusing how we can be so broad in the way we segment our buying market. Do we really just fall into a couple categories? I feel like we should be able to segment with a fine tooth comb, why would we really want to put people into a couple categories? How do we cater to big groups?
3) I would ask the author where he first saw flaws in the way that society was segmenting the market. At what point did he realize that the way it was being split up wasn't working?
4) I don't think there are as many issues with the demographic method of splitting up the market as the author does.
No comments:
Post a Comment