Idea Napkin No. 1

1) My names William. I've got experience working in sales and finance, but few entrepreneurial ventures. I am a strong written and spoken communicator, and I am a firm believer that you must have confidence in yourself before you can swing an idea. My aspiration is for there to be an affordable way to get people to a great place to study. I think this could have the opportunity to spread to many campuses, with a huge customer bank at every school.

2) I'm offering customers a service to take them to and from the library at all hours for a monthly fee. They will never have to worry about parking, walking to their cars late at night, or having money to pay a cab.

3) I'm offering this to students who have a need to get to and from places at an affordable price. I think that plenty of students need a ride to the library, including people without their own cars, scooters in winter, or people who can't get decent parking.

4) People care because its a recognized need. Nobody needs to be explained to that parking at the most demanded building at large universities can be difficult.

5) My core competency is that I will charge a monthly fee. Many people will forget to turn off the service, and many people will forget to turn it off. Many people won't use the service, or may leave it running for all of college. The core competency is that most people will keep it running and perhaps not even use it all the time.

I think all of these items line up relatively well. I think it's important to remember that no plan is foolproof and things don't always line up perfectly. I think that this is an important service offered at a pretty good price, and it's going to be different from Uber because it's not a pay per use. It's a monthly subscription, and you can use it as many times or as few times as you would like.